This scam involves mass opening of marketing emails by bots

A significant minority (5%) of all marketing emails are opened by bots, as scammers flock to “click scam bots” to spoof email-based conversions, if research by Polygraph is to be believed.

An extremely common type of cyber fraud, “click fraud”, is where website owners use deceptive methods such as bots or automated scripts to fake legitimate clicks on their ads.

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