Bing is Microsoft’s chance to win the search battle if Bing doesn’t screw it up

People are finally talking about Bing, Microsoft’s 14-year-old search engine that hardly anyone uses, but which now has the massive computing power of ChatGPT behind it. And that still may not be enough to be successful.

With less than 9% of the global search engine market share (nine times more than DukcDuckGo), Bing not only lacks name recognition, but also the broad hands-on experience software needs to help make it popular.

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